5 Questions to Include in Your Product Feedback Survey

Product feedback surveys are an excellent way to get insights into the products and services your customers use, as well as any problems they encounter in using them.

By asking the right questions in your product feedback survey, you can identify ways to improve your product to meet your customer’s needs better, resulting in happier and more loyal customers who will spend more money with you.

These five questions are great ones to include in your product feedback survey:

What are you using the product for?

In a product feedback survey, you want to understand your customers’ use case.

• What does it do for them?
• What problems are they trying to solve with it?
• And what are they using it for specifically?

This feedback will help you know your customers better and ensure they are satisfied. It will also provide insight into how they view your company or brand as a whole. Be sure to include these questions so that you can improve both products and customer experiences in the future.

Is the product meeting your expectations?

Every customer expects a different experience from your product, so you must determine how yours performs. One way to do that is by asking them directly: Is what we’re doing living up to your expectations?

Asking customers whether they are satisfied with their experience will let you know if you need to make changes or tweaks.

This can be key factor when determining whether a product should continue on its current trajectory or be reworked altogether.

Does the product have room for improvement?

Asking your customers what they like and don’t like is an excellent way to identify areas where you can make improvements. Depending on your product, you might want to phrase your question slightly differently (e.g., How would you improve…?).

Regardless of how you phrase it, asking customers about improvement will yield helpful feedback. Remember that even negative feedback is valuable when trying to improve a product or service. Would you recommend this product to a friend?

Is your experience with our product valuable and worth telling others?

If so, you might want to consider using a recommendation question on your product feedback survey. These types of questions allow users to give you their honest opinion about whether they would recommend your product or service.

It’s an excellent way for you (or someone else on your team) to see if people are buying into what you’re doing.

How would you rate this product on a scale of 1-10?

Asking how respondents would rate your product is one of the most important questions you can ask.

It’s necessary for gauging overall satisfaction with your product and allows users to voice their opinions on every aspect of it.

Including at least one question about how well respondents feel your product fulfills its intended purpose will give you essential feedback on whether or not you’re serving your customer base effectively. How would you rate your experience with our product on a scale of 1-10?

User experience feedbacks are essential for your product teams. They can use these customer insights while optimizing the next release.

Other questions you can include:

• Did anything about this product make it difficult or frustrating to use?
• Was there anything about our service that made it unsatisfactory, even if our products were high quality?
• Any comments or feedback other than the questions above

Final thoughts

Ask your customers the right questions, and you’ll learn everything from what products they like to how much they’re willing to pay for an upgrade.

Whether you’re looking to improve your current product or introduce a new one, you’ll want to incorporate thoughtful questions into your product feedback survey.

We hope our sample questions will help you craft the best product feedback surveys. And if you need a quick fix, check out our free product feedback survey template listed in our template gallery.

We’ve compiled several other online form templates on HeyForm. Try them for free, today!