An entrepreneur’s job isn’t over after creating their product or service; it’s just beginning. Once you have something to sell, your customers are the ones who will determine if it succeeds or fails.
For that reason, getting in touch with your audience and knowing what they want should be one of your top priorities as a business owner.
And there’s no better way to do that than asking them specific questions about their experiences with your company and product so far and seeing how they react when you answer those questions and consider their feedback for the future.
Here’s a set of questions you should include in your customer feedback form.
What did you like about our product?
Asking a customer what they liked about your product, service, or brand may seem like an obvious question.
But by asking it in addition to other customer feedback questions, you can learn more about their perception of your product and what features could be improved.
Customers will answer positively and critically, providing valuable insight into your brand’s strengths and weaknesses.
Are we meeting your expectations?
This is a great one to ask at any point in your customer’s journey with you.
If they’re partway through your free tier or halfway through their pro subscription, you can ask this anytime.
Asking customers if they feel like you’re meeting their expectations shows that you care about what they think and gives them a voice to let you know if there are any issues. No matter how good a product or service may be, it’s unlikely that customers will be delighted.
What would you have changed about our product?
This one is simple. What would it be if your customer had a chance to change something about your product?
These are people who have been routinely using your product. And they know its flaws as well as its features and its potential.
This information can be beneficial when you’re brainstorming ways to improve your product (or website, app, etc.).
What do you dislike about the product/service?
This is another excellent open-ended question.
You’ll often discover new perspectives on your product, service, or business model simply by asking what people don’t like about it.
This can help uncover issues you hadn’t thought of—and give you ideas for improvements. Is there anything else you’d like to add?
You’re not just gathering information from customers; you’re also forming a relationship that hopefully results in loyalty.
So even if you think your customer has said everything they have to say, ask Is there anything else you’d like to add? or something similar.
You may be surprised at what they’ve been holding back until now. Can we contact you again for further insights?
This is an essential question to ask, especially if you have established a relationship with your customer or client.
Also, make sure that you don’t lead them in any way; just ask if they would like to be contacted by phone or email again.
Should you use a customer feedback form template?
And that’s why we’ve built a customer feedback survey template for entrepreneurs and businesses just like you. Let us do the heavy-lifting at HeyForm.