Helpful Tips on Creating a Feedback Form

Here are a few helpful tips on creating a feedback form that will help your business operations. We've included a free feedback form template as well.

Helpful Tips on Creating a Feedback Form
Helpful Tips on Creating a Feedback Form

A feedback form is usually used to gather comments and suggestions from customers, clients, or other stakeholders in your business. However, creating one that you can be proud of can be tricky.

After all, it needs to be appealing to look at, easy to fill out, and most importantly, effective at capturing all the essential feedback that you need to hear.

Creating feedback forms can be as simple as selecting a feedback form template and filling in the blanks or building one from scratch. But it’s not just about creating the document; there are plenty of essential things to consider that will make your customer service the best it can be.

Here are a few helpful tips on creating a feedback form that will help your business operations.

Choose the proper format.

There’s more than one way to get people talking regarding feedback forms, but selecting an appropriate format is vital. Feedback forms come in three basic varieties: open-ended, multiple-choice, and rating scales.

Each feedback form can be effective, but you should use them carefully and deliberately. The style you choose should match your objectives and inform your design decisions going forward.

So when it comes to feedback forms, don’t fear change; embrace it! Give yourself enough time to test various formats and then select (and tweak) a system that gets results.

This process takes time, so give yourself at least six months before getting too attached or frustrated by any one specific method.

Set up an effective feedback form template

When writing your feedback form, it’s essential to consider how you plan to compile and use your data. Do you want to print and share paper forms with your customers?

Or do you want an online form builder tool that anyone in your organization can access?

Both have their advantages. Whichever type of template you choose, some common elements will help ensure quality data collection and insights.

At HeyForm, we’ve prepared many feedback forms templates for different use-cases. Give it a try if you want to set up something soon.

Ask Questions Effectively

If you’re hoping to gain valuable information from colleagues or employees, you may need multiple questions or space to write responses to allow people time for reflection and thoughtful answers.

If you only intend for people outside of your organization—such as customers—to fill out your feedback form, then stick with a shorter format.

How to deal with negative feedback

If you’re trying to collect feedback about your product or service, it can be discouraging when you get negative responses.

To manage and reduce negative feedback, include clear instructions for how your customers should leave feedback (including their email address) and only ask them for specific, helpful information.

This will make it easier to spot any comments that may be complaints rather than genuine suggestions. Make sure you also resolve issues quickly with angry customers so that they don’t have time to leave negative feedback.


We hope you’d consider our tips while creating a feedback form. And if you need a ready-made feedback form template, we’ve got you covered. Visit, and start building online forms for me.