6 of the Best Website Survey Questions to Ask Customers in 2022

There are many different website survey questions, and you may already be familiar with some of them. However, there’s also lots of room to use new tactics to ask your customers questions that will help you better understand what they think about your website and how they use it.

Here are 6 of the best website survey questions to ask customers in 2022. Use these tips to gather meaningful insights about how your customers feel about your site

How many times per month do you visit our website?

You’ll want to use an attainable number and accurately measure how frequently visitors view your site. An excellent way to do this is to ask them how many times they think they visit per month and give them three options (1-3, 4-6, 7+) for them to select.

Their answers may vary depending on how often they go online. If it seems like their response is much less than what you expected, try narrowing down your question.

What is one thing we can improve about our website?

Getting specific on exactly what customers want from your website makes it easier for you to make those improvements. So, ask a straightforward question like: What can we improve about our website?

The responses you get will be constructive for moving forward with changes and improvements. This question is particularly effective if you post it publicly somewhere on your site to see what others are saying.

Which parts/sections/features of our website do you use the most?

All businesses should be analyzing their website data to discover what makes their users tick. By asking survey questions about how customers use your site, you’ll see which parts of your website are most successful and what areas need work.

And when a customer responds that they use a specific section of your site all or most of the time, you know there’s an opportunity for growth.

On a scale of 1-10, how happy are you with our products/services listed on our website?

This is a great question because it’s easy for customers to answer, and you can use that data to fine-tune the product or service you provide through your website.

The range is also pretty large, allowing for flexibility. For example, if a customer says they are a 7 out of 10 on overall satisfaction with your products/services, you could either focus on bringing them up from a seven or lowering their score down from a ten if something wasn’t working.

When’s the last time you contacted us about an issue on our website?

It’s important to know how satisfied (or dissatisfied) your customers are with your website. This question is a good way to determine whether they’ve faced any trouble getting what they want from your site.

How likely are you to recommend our website to a friend or colleague?

This question is meant to gauge customer satisfaction and help you improve your company’s product or service. The next time you ask customers a survey question, try using How likely are you to recommend us…?

Final thoughts

Website surveys and inevitable. The survey data plays a crucial role in optimizing your current website and the products/service/content it delivers.

It is recommended to allow sufficient time for responders to contemplate how they feel about each aspect of your service. Answers will be typically longer and more detailed on surveys than they would be in response to questions posed in any kind of questionnaire.

HeyForm is a simple way to gauge your business’s customer satisfaction through online forms. With our product, you can craft website survey questionnaires within a few minutes. You could also start with our free website survey template. Good luck.