The 5 Best Ways to Get Customer Feedback

Whether you’re aiming to improve your product, service, or customer experience, you’ll want to take stock of what your customers think about what you do and how you do it.

To get better insight into what your customers think about your business, there are certain steps you can take to get feedback from them so you can make tweaks as needed.

This post will cover some best practices for getting customer feedback so your business can improve its satisfaction ratings. We’ve also included a customer feedback form template to make your life easier.

These five different methods are tried and true and can help you get feedback from your customers. Surveys

The easiest way to get feedback is by asking people to fill out a survey. Ask your customers what they think about your products or services by distributing surveys.

Surveys can be brief (e.g., just a few questions) or more detailed, depending on how much information you need and how much time you have. You can survey people who’ve interacted with your company in some way: either those who’ve bought one of your products or those who haven’t yet, but might in the future if they knew more about it.

To make sure you’re getting good data, create your survey using online form builders like HeyForm.

Focus Groups

Ask a small group of customers a question and take notes on their responses. Choose your questions carefully—you’ll want them to be interesting but not so vague that people don’t know how to answer.

When it comes to getting feedback from your customers, focus groups aren’t nearly as popular as they used to be. However, they still have value in that participants don’t feel anonymous (the focus group moderator will usually tell you their names and why they are there).

User Interviews

If you’re looking for a simple way to get feedback, conduct user interviews. Whether you’re looking for insights on an existing or potential product, your customers can offer valuable information that might make all of the difference.

User interviews are a great way to hear feedback, answer questions, and gain important information. You’ll have a better understanding of your users’ pain points and how they go about solving them. Take notes throughout to incorporate their thoughts into future product development efforts.

Customer support emails

If you want insight into making your company better, then look no further than customer support emails. By keeping a stream of feedback coming in, you’ll always have insight into how you can better serve your clientele.

Pro tip: you could use Heyform’s audience feature to send out feedback forms to your customers.

One on One meetings

Scheduling one-on-one meetings with your customers is another great way to get feedback on a product or service. Be sure to ask questions, listen carefully, and take notes—this is your chance to learn from them. You might also consider using AI meeting notes to ensure you capture all the key points effectively.

Again, be sure you thank them for their time at the end of every meeting.

Conclusion

Finding out what your customers want is key to keeping them coming back. No matter what kind of business you’re in, it’s important to find out what works and what doesn’t so that you can continue improving. Be sure to ask for feedback in various other methods as well.

And if you want to make your life easier, we’ve already made customer feedback survey templates on HeyForm. Sign-up today to learn more.